Where Would You Rather Be?
If it comes down to sitting all scrunched up in a cubicle or screaming, laughing, and smiling on a thrill ride at King's Dominion, most people would choose the latter. Why not remind people of this as they go through their everyday lives? To accomplish this we turn commonplace sights into stand-ins for King's Dominion attractions that imply movement through structure or the sight-in-question's normal function.
If it comes down to sitting all scrunched up in a cubicle or screaming, laughing, and smiling on a thrill ride at King's Dominion, most people would choose the latter. Why not remind people of this as they go through their everyday lives? To accomplish this we turn commonplace sights into stand-ins for King's Dominion attractions that imply movement through structure or the sight-in-question's normal function.
Art Direction: Mikaela Rice (Swings/Door) & Kiera Brown (Bus/Door)
