Diamonds, like the relationships they represent and celebrate, should be sustainable and conflict free. By educating people by what healthy relationships should look like we likewise communicate that Pure Grown Diamonds’ lab-grown diamonds are a better testament to said relationships than diamonds fueled by conflict and environmental devastation.
Strategy: Mikaela Rice, Jordyn Moore, & Cecilia Tueros
Art Direction: Mikaela Rice (Campaign Board) & Cecilia Tueros (Print Ads)
Copy: Jordyn Moore
Art Direction: Mikaela Rice (Campaign Board) & Cecilia Tueros (Print Ads)
Copy: Jordyn Moore
